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Archive for the 'Email' Category

Email etiquette…

Wednesday, February 22nd, 2006

1. When replying to emails, include a copy of any previous emails, don’t just send a new one. I can receive 50 emails a day that need a reply and I simply cannot remember every single ‘conversation’ with every single person.

2. If you have a problem/complaint, then of course, email for assistance. But be polite - don’t start off with an abusive email (you can send that later on if you don’t get the help you require!).

3. Simple words like ‘please’ and ‘thank-you’ take a second to type and mean so much. If you want someone to give you free advice, then use these words - you are more likely to get what you want.

4. If someone takes the time to give you free advice, then take the time to thank them. I get emails everyday asking for assistance on all manner of topics - selling on eBay, buying from wholesalers, setting up a website etc. I don’t get paid for giving my advice and it is amazing how many people can’t even be bothered to say ‘thank-you’ after I have helped them.

5. Allow 24 hours for a response to your email before sending a second one chasing a reply. Not every business has 24 hour email support. For example, I reply to most emails within 2 hours but I do have to sleep and sometimes I even turn my PC off for a few hours!

6. Remember that the email system is not 100% reliable - sometimes emails just don’t make it to the recipient. If someone says ‘I didn’t receive your email’, they may well be telling the truth, so give them a second chance before losing your cool.

7. And finally, if your enquiry relates to a particular product always include details of which product you are referring to. For example, I sell over 20 different digital products from 7 websites but regularly get emails that simply state ‘I have paid for my eBook but didn’t get it’. Which eBook? How did you pay? What is your name? When did you buy it? What email address did you use when you made the purchase? C’mon, gimme a clue!

If you run a web business, I am sure the above points will hit home. If you don’t run a web business, please bear them in mind for when you are dealing with someone that does :-)

How to install and use phpList

Thursday, December 8th, 2005

Web hosting requirements for phpList:

Before you start the installation process, ensure that your web host support PHP and MySQL database and you have at least 10 MB free disk space (more space will be necessary when your newsletter will grow and more data will be stored in MySQL database). PHP version must be at least 4.3.x or higher and MySQL version must be 3.23 or higher. Developers recommend to run this script on Linux servers with Apache Webserver. They highly recommend to run phplist with “safe mode” in PHP off too.

How to install phpList:

Download the *.tgz or *.zip package from developers website. Unpack the archive files using WinZip, Total Commander or similar program. Then upload files in public_html folder to your web host. Edit the lists/config/config.php file and setup variables like Mysql database server (usually localhost), database name (if you have not created the database yet, you should do it through your web hosting control panel), database username and password. Other settings you should leave intact unless you are sure what are you doing. Then point your browser to http://www.yourdomain.com/lists/admin and follow the instructions on the screen. That is the last step, when done the installation should be finished.

Another and easier solution how to install this PHP script is to sign up for a quality web hosting service which offers pre-installed PHP scripts. Then easily go to your control panel, find the section with pre-installed scripts and select phpList. The installer will do all the job for you. All you need to do is to choose the script you want to install.

How to use phpList:

Login to admin interface and look at configuration functions. From this place you can setup e. g. mailing list url, how often you want to check for a new version, url where users can subscribe and unsubscribe etc. Then check out links under list and user functions. This is the section where you can see and manage current lists, users, eventually import or export users. Under administrator functions it is possible to add, edit or remove administrators and configure attributes for administrators.

The most important section is called message functions — from this place you can send messages to your subscribers. You can choose between HTML format, plain text or combination of plain text and HTML, pick some of the templates, set up criteria (e. g. send email only to users that answered “yes” particular question when they signed up) and other options.

I hope the installation and settings will be easy for your. Anyway if you will have any problem you can visit developers website where is extensive documentation and forum.

How To Market Affiliate Programs With Your Newsletter

Friday, December 2nd, 2005

First you should note that the newsletter must be of high quality. Just sending your list advertisements will not cut it in today’s competitive online market place. Your subscribers do not want advertisements – they can find those anywhere. What they want is quality up-to-date information. As a marketer, you produce that information, and build the information around one of your affiliate programs.

Start by choosing a product that you feel your highly qualified list will be interested in. Really think about this long and hard, and make sure that you pick a quality product or service. If you’ve used your newsletter in the right way up to this point, your subscribers will put a lot of faith in your recommendations – and you are about to make a recommendation.

With that product, write an article. The article should not be about the product – unless it is a review of the product. Instead, it should pertain to something that relates to the use of that product. For instance, if you are advertising a shampoo, you would probably want to write an article about hair care – not about the shampoo.

You can work the product into the article in various ways. For instance, if you are just promoting one product with your article, at the end of the article, you might suggest to your readers that using brand x – with your affiliate link – will help them achieve better results or that you’ve found that this brand is better than that brand, or something along those lines.

If you are promoting several products within one article, spread them about throughout the text, but make sure that your article doesn’t become one big advertisement – and avoid promoting too many products within one article. Also avoid including more than one article in each issue of your newsletter. You want your visitors attention to remain focused – and if you give them information overload in one issue, your chances of making any sales at all diminish!

It is vital that you use a professional link cloaker. You do not want your affiliate link to look like an affiliate link! A link cloaker will change the text of your link, but when clicked, the linked cloak will take your reader to the site with the product that you are promoting – and you will get credit for the sale. Using a link cloaker also prevents link hijacking – where someone exchanges your affiliate ID with their own affiliate ID in the link.

Be personable with your readers. Become their friend. Let them know that you are looking out for them, and that you are interested in helping them achieve something. Developing a relationship with your readers is the key to getting them to trust your recommendations.

Discuss this article in the Affiliate Marketing forums at ReveNow!


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